Build the Foundation
Successful generals make
plans to fit circumstances, but do not try to create circumstances
to fit plans.
~General George S. Patton, Jr.
Greystone Global begins the planning process with the foundation – knowledge – by affirming what we think we know and uncovering what we don’t know through an organizational assessment, environmental scan, and market research.
Organizational Assessment
mission, values, vision, structure, identity, strategies, culture, management, leadership, governance, alliances and partnerships
Environmental Scan
economic indicators, social and cultural shifts, technology trends,
political winds, demographic movements, global forces, ecological
issues
Market Research
current markets, new markets, market size, customers/clients,
growing or declining, the power of buyers, the power of suppliers or
vendors, current competitors, new competitors, competitive rivalry,
substitute products or services